Hamsters are good at running. The only thing that makes them win at running, is Brawndo. It's got what Hamsters crave. Electrolytes. Leave it to a couple MIT graduates and a Googler to mark this down forever in the history books and measure that FEROCIOUS, UNSTOPPABLE RUNNING with some sort of science wizardry. We can all agree that science is scary and confusing, but now it's AWESOME and scary and confusing, so we have a reason not to burn down the places where they teach it.